Hey Ass Kickers!

Have you ever considered the deeper meaning behind personal development, and the self-help industry as a whole? This episode today with guest Andréa Ranae is guaranteed to get you thinking (and talking), and what she talks about affects everyone, not just coaches or someone in the self-help industry.

Andréa is a coach herself who wrote a blog post last summer titled, Why the Self-Help Industry Isn’t Changing The World, which went viral and has been shared thousands of times since. She believes there is a disconnect between our own industry and the work of social justice, and even offers a Coaching As Activism Program to her clients.

In this episode you’ll hear:

  • Why did her post really strike a nerve with coaches and healers alike? (5 minutes and 15 seconds)
  •  The reasons why the work of changing the world doesn’t stop at an individual (8:15)
  • Why the lessons of the Law of Attraction are laden with privilege – if you are not systematically oppressed (8:51)
  • Why focus on your identity but not how we have been impacted by dehumanizing messages about women? (16:39)
  • How limiting beliefs are instilled in you and why you have to “name it to tame it!” (19:46)

As Andréa shares, “do-gooders” of the world often don’t want to bring “politics” and the stuff that’s happening around us into their work, but it’s something we can hide from. Her opinion is that self-love and self-care will not change the world, and I’m interested to hear from you about your thoughts on our conversation!

Resources from this podcast:

Andréa’s Website
Her blog post, Why the Self-Help Industry Isn’t Changing The World
Episode 140 of Your Kick-Ass Life Podcast
The Year of Yes by Shonda Rhimes
Women’s March
Seth Godin’s altMBA program is here

Andréa Ranae is a coach, writer and facilitator who seeks to offer and uplift practical tools, resources and wisdom in support of each of us recognizing, owning and sharing our power so that we can amplify the impact we have in our communities. She is deeply committed to doing her part in cultivating a world that works for everyone and does so by exploring the intersections of our individual and collective healing, growth and liberation through her work. Andréa believes that together, we rise and she hopes to create spaces which allow for that to happen.


There is one spot open for a 1:1 client to start with me in August. My most popular package is The Daring Way™, based on the research of Brené Brown. It’s a 5 month deep dive which takes you from a place of fear into courage and confidence.

If you’re in that place where your usual coping skills aren’t working anymore and you’re ready for big transformations, I invite you to check out here and if it resonates, fill out an application. Those applications come to me directly.

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