This week, we are exploring the fascinating realm of brain science and behavior patterns with our special guest, Kyra Bobinet, MD, MPH. Dr. Bobinet has dedicated a significant portion of her career to studying the intricacies of the human brain and how it influences our behavior. 

At the heart of our discussion lies the habenula, a crucial brain region implicated in fear, motivation, and behavior control. Dr. Bobinet sheds light on how tapping into the power of the habenula can help us neutralize failure and unleash our inner wisdom and strength.

You’ll hear:

  • The habenula (a part of the brain) and its connection to fear, motivation, and the most powerful behavior controller that we face. (6:10)
  • The solution to chronic anxiety of failing and negativity bias (16:08)
  • How standard methods like tracking, dieting, and goal-setting often backfire by triggering the habenula’s “failure detection” (28:22)
  • Iteration is the solution. “Everything is performative; we need to make it iteration.” (32:16)

Private Coaching with Andrea
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Dr. Kyra Bodinet’s website
Unstoppable Brain: The New Neuroscience That Frees Us from Failure, Eases Our Stress, and Creates Lasting Change 

Book recommendations: You know how I love a good personal development book, right? I’ve compiled a list of book recommendations, as mentioned in past episodes. Check out these amazing book recommendations here. Happy reading! 

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Kyra Bobinet, MD, MPH, is the CEO and Founder of Fresh Tri, a cutting-edge neuroscience-based health behavior change platform developed with and for Walmart associates. Dr. Bobinet is an award-winning public health physician who specializes in healthcare innovation, technology-enabled behavior change, behavior neuroscience, health disparities, and population health management. With an M.D. from UCSF and an MPH from Harvard, Dr. Bobinet is adjunct faculty for Stanford School of Medicine and is formerly a member of Dr. BJ Fogg’s Behavior Design Lab. Dr. Bobinet’s best-selling book, Well-Designed Life, has been called a must-have tool for health innovators worldwide. 

Former Medical Director of Health and Wellness Innovation at Aetna, Dr. Bobinet designed evidence-based clinical interventions and patented algorithms for 30 million members. She is the inventor of Aetna’s Mindfulness product and cited clinical study, which proved significant outcomes and claims cost reductions. Dr. Bobinet has dedicated her life to helping people free themselves from failure and, in particular, achieve lasting habit change to live happier, healthier lives. Her iterative approach to healthy habit formation and behavior change is helping individuals beat burnout, achieve sustainable health and wellness, and embody their fullest potential.